The Arabian Business Community (ABC) Bahrain edition delivered 1 570 604 referrals to businesses in Bahrain during 2021. The ABC portal has established itself as the leading business reference resource for contact and business information about companies in the Kingdom. The portal provides a unique promotional service which helps companies to increase their business potential by allowing them to promote themselves to customers for their products and services. In today s challenging market companies are looking to obtain that leading edge on their competitors and ABC Bahrain provides the advantage of generating quantifiable business referrals to their corporate profiles on the portal says Ahmed Suleiman Director of Public Affairs of Al Hilal Group. For just BD8 per day a company can join the community as a Premium Partner providing it with a range of benefits including Top of Mind positioning in their field of business. The enhanced profile pages effectively provide them with a Showroom for their products and services. In addition a company will receive email campaigns and classified advertising on the site at no extra charge. Al Hilal s strength as a media company will give added value promotional exposure not just on ABC but across Al Hilal s range of publications and social media sites including the Gulf Daily News (GDN) and the group s market leading trade media such as Gulf Construction Gulf Industry Travel & Tourism News and Oil & Gas News adds Suleiman. Al Hilal has recorded an increase in the number of Bahraini companies joining the community this year and ABC has now become the most highly ranked information resource in Bahrain. When searching for information about companies in the kingdom you will see that the Google search engine ranks ABC highly and in many cases above an individual company s social media platforms including LinkedIn Facebook and Instagram adds Ronnie Middleton Managing Director of Al Hilal Group. This is the result of our very successful and ongoing SEO strategy which keeps ABC ahead of any other corporate information resourcing websites. Today ABC represents the most cost-effective marketing tool any company can use. Our message to Bahrain based companies is to position yourself ahead of your competition become a Premium Partner on ABC Bahrain! Al Hilal Group has rolled out country dedicated ABC portals across the GCC. Despite the difficulties caused by the pandemic 2021 saw a record number of business referrals being delivered across all 14 portals totaling 6 016 977. TradeArabia News Service
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The Arabian Business Community (ABC) Bahrain edition delivered 1 570 604 referrals to businesses in Bahrain during 2021. The ABC portal has established itself as the leading business reference resource for contact and business information about companies in the Kingdom. The portal provides a unique promotional service which helps companies to increase their business potential by allowing them to promote themselves to customers for their products and services. In today s challenging market companies are looking to obtain that leading edge on their competitors and ABC Bahrain provides the advantage of generating quantifiable business referrals to their corporate profiles on the portal says Ahmed Suleiman Director of Public Affairs of Al Hilal Group. For just BD8 per day a company can join the community as a Premium Partner providing it with a range of benefits including Top of Mind positioning in their field of business. The enhanced profile pages effectively provide them with a Showroom for their products and services. In addition a company will receive email campaigns and classified advertising on the site at no extra charge. Al Hilal s strength as a media company will give added value promotional exposure not just on ABC but across Al Hilal s range of publications and social media sites including the Gulf Daily News (GDN) and the group s market leading trade media such as Gulf Construction Gulf Industry Travel & Tourism News and Oil & Gas News adds Suleiman. Al Hilal has recorded an increase in the number of Bahraini companies joining the community this year and ABC has now become the most highly ranked information resource in Bahrain. When searching for information about companies in the kingdom you will see that the Google search engine ranks ABC highly and in many cases above an individual company s social media platforms including LinkedIn Facebook and Instagram adds Ronnie Middleton Managing Director of Al Hilal Group. This is the result of our very successful and ongoing SEO strategy which keeps ABC ahead of any other corporate information resourcing websites. Today ABC represents the most cost-effective marketing tool any company can use. Our message to Bahrain based companies is to position yourself ahead of your competition become a Premium Partner on ABC Bahrain! Al Hilal Group has rolled out country dedicated ABC portals across the GCC. Despite the difficulties caused by the pandemic 2021 saw a record number of business referrals being delivered across all 14 portals totaling 6 016 977. TradeArabia News Service
MANAMA: The Gulf Daily News (GDN) which together with GDNonline.com makes up Bahrain s leading English language media platform is here to stay and ready for the future according to home-grown media and marketing pioneer Khamis Al Muqla. Looking back to the origins of the GDN which is celebrating four decades of publishing this year Mr Al Muqla who is president of the International Advertisers Association (IAA) Bahrain Chapter as well as chairman and founder of Gulf Marcom Group and chairman of Hill & Knowlton Middle East recalled how as Bahrain s economy continued to boom through the 1970s it became apparent that national media would have to evolve both out of editorial necessity and to meet the demands of the increasing number of international advertisers who were trying to establish a presence in the region during the oil-boom years. The first of these newspapers was the Arabic daily Akhbar Al Khaleej which began publishing in 1976 followed by the Gulf Daily News in 1978. Since then these two publications have dominated the field as primary communication vehicles for news and advertising he said. Our media mix for an ad campaign had to and still does include these two newspapers for their reach credibility reference value and shelf-life. He added Our relationship with the Gulf Daily News and the Al-Hilal Group in general has been one of immense mutual respect. We consider the GDN and its parent Akhbar Al Khaleej two highly sought-after newspapers of the country as an essential part of our media recommendations. Talking about technology-led disruptions to the media scene Mr Al Muqla says Ever since the Internet exploded onto the media landscape we have seen a sea-change in the industry. He was pleased to note how the GDN had responded to the changes by introducing new offerings with Arabian Business Community like www.gdnmarketplace.com GDN s website - www.gdnonline.com and social media platforms like Facebook Twitter and Instagram. Social media is a whole different ball game he said explaining that from the beginning it has had a game-changing impact on all of us. Giving an overview of the medium he said Initially social media was simply a method for people to either connect or reconnect with each other. But it wasn t long before creative advertising minds began to use it effectively. And relatively quickly SMM or Social Media Marketing has proven its success it s strategic and not to say cost-effective in its targeting which cannot be denied said Mr Al Muqla. As entrepreneurs and admen are reputed to have an instinctive feel for the future so when asked where he thought Bahrain s media scene was headed Mr Al Muqla said This is a tough one. The market is more competitive than ever driven by easy access due to digital media. Technical advancement means that companies now have to compete with not just local competitors but also global and regional players. On the other hand there are more markets available for local companies to expand to. With these changes the Media industry is well poised to grow in the coming years. Expressing optimism he touched on the evolving economic changes in Bahrain and said We expect more companies to make Bahrain their hub for the region and beyond (similar to Amazon). This will further help in increasing advertising and media opportunities and should boost the economy as a whole. Digital and online communications is evolving all the time so it is hard to say what tomorrow holds he quipped. On technology phenomena already unfolding Mr Al Muqla added The medium already incorporates multi-media content that s interactive. There are businesses that are crowd-sourcing news . This he said is seen on many online news sources and is something that news suppliers or broadcasters perhaps we will need to change the term we use for them are using . Perhaps the GDN s online news feed may begin to accept this as a means of news-gathering said Mr Al Muqla. Of course it should always be followed up by fact-checking if news agencies are to retain their credibility. The adman said he expects editorial commentary from knowledgeable and respectable sources to begin to feature more prominently. We will have to incorporate greater fluidity of content. The technology itself is changing so much that recipients will be able to tailor what they want to receive. Mr Al Muqla said journalism and publishing were his first love and his association with media and journalism began much before he decided to focus on public relations (PR) and advertising - his long-standing twin passions. In 1974 at the age of 27 he founded Gulf Public Relations (GPR) along with Abdulnabi Al Sho ala and Hassan Al Jishi as partners. Through a series of evolutions and partnerships with renowned international agencies it metamorphosed into Gulf Marcom as its known today - a proud affiliate of the Dentsu Aegis Network a multinational media and digital marketing communications company headquartered in London UK.
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MANAMA: The Gulf Daily News (GDN) which together with GDNonline.com makes up Bahrain s leading English language media platform is here to stay and ready for the future according to home-grown media and marketing pioneer Khamis Al Muqla. Looking back to the origins of the GDN which is celebrating four decades of publishing this year Mr Al Muqla who is president of the International Advertisers Association (IAA) Bahrain Chapter as well as chairman and founder of Gulf Marcom Group and chairman of Hill & Knowlton Middle East recalled how as Bahrain s economy continued to boom through the 1970s it became apparent that national media would have to evolve both out of editorial necessity and to meet the demands of the increasing number of international advertisers who were trying to establish a presence in the region during the oil-boom years. The first of these newspapers was the Arabic daily Akhbar Al Khaleej which began publishing in 1976 followed by the Gulf Daily News in 1978. Since then these two publications have dominated the field as primary communication vehicles for news and advertising he said. Our media mix for an ad campaign had to and still does include these two newspapers for their reach credibility reference value and shelf-life. He added Our relationship with the Gulf Daily News and the Al-Hilal Group in general has been one of immense mutual respect. We consider the GDN and its parent Akhbar Al Khaleej two highly sought-after newspapers of the country as an essential part of our media recommendations. Talking about technology-led disruptions to the media scene Mr Al Muqla says Ever since the Internet exploded onto the media landscape we have seen a sea-change in the industry. He was pleased to note how the GDN had responded to the changes by introducing new offerings with Arabian Business Community like www.gdnmarketplace.com GDN s website - www.gdnonline.com and social media platforms like Facebook Twitter and Instagram. Social media is a whole different ball game he said explaining that from the beginning it has had a game-changing impact on all of us. Giving an overview of the medium he said Initially social media was simply a method for people to either connect or reconnect with each other. But it wasn t long before creative advertising minds began to use it effectively. And relatively quickly SMM or Social Media Marketing has proven its success it s strategic and not to say cost-effective in its targeting which cannot be denied said Mr Al Muqla. As entrepreneurs and admen are reputed to have an instinctive feel for the future so when asked where he thought Bahrain s media scene was headed Mr Al Muqla said This is a tough one. The market is more competitive than ever driven by easy access due to digital media. Technical advancement means that companies now have to compete with not just local competitors but also global and regional players. On the other hand there are more markets available for local companies to expand to. With these changes the Media industry is well poised to grow in the coming years. Expressing optimism he touched on the evolving economic changes in Bahrain and said We expect more companies to make Bahrain their hub for the region and beyond (similar to Amazon). This will further help in increasing advertising and media opportunities and should boost the economy as a whole. Digital and online communications is evolving all the time so it is hard to say what tomorrow holds he quipped. On technology phenomena already unfolding Mr Al Muqla added The medium already incorporates multi-media content that s interactive. There are businesses that are crowd-sourcing news . This he said is seen on many online news sources and is something that news suppliers or broadcasters perhaps we will need to change the term we use for them are using . Perhaps the GDN s online news feed may begin to accept this as a means of news-gathering said Mr Al Muqla. Of course it should always be followed up by fact-checking if news agencies are to retain their credibility. The adman said he expects editorial commentary from knowledgeable and respectable sources to begin to feature more prominently. We will have to incorporate greater fluidity of content. The technology itself is changing so much that recipients will be able to tailor what they want to receive. Mr Al Muqla said journalism and publishing were his first love and his association with media and journalism began much before he decided to focus on public relations (PR) and advertising - his long-standing twin passions. In 1974 at the age of 27 he founded Gulf Public Relations (GPR) along with Abdulnabi Al Sho ala and Hassan Al Jishi as partners. Through a series of evolutions and partnerships with renowned international agencies it metamorphosed into Gulf Marcom as its known today - a proud affiliate of the Dentsu Aegis Network a multinational media and digital marketing communications company headquartered in London UK.
The Arabian Business Community (ABC) Bahrain Edition has generated over three quarters of a million business referrals in the first six months of 2017 for Bahrain companies listed on the rapidly growing business portal. ABC Bahrain promotes 160 popular business categories covering the Consumer Commercial Construction Industrial and Oil & Gas sectors of the economy. ABC Bahrain has in the first 6 months of 2017 generated more enquiries than the total number of business referrals to companies in Bahrain in the whole of 2016 said Ronnie Middleton managing director of Al Hilal Group the driving force behind the ABC Portal. According to Google Analytics over 780 000 enquiries have been registered to the 8 000 plus company profiles on our Bahrain database between January and June this year with many companies receiving hundreds of visits to their individual profile pages. This compares with a total of 779 638 enquiries generated in the whole of 2016 added Middleton. ABC Bahrain is an interactive marketing database which enables companies to add or edit their corporate information on the portal free of charge. Companies wishing to raise their profiles and enhance their search capability can elect to become Premium Partners. The portal also provides users with the latest business news as well as updates from Premium Partners on their business activities as well as details of any promotions. In addition ABC provides Premium Partners access to the portal s extensive mailing lists coverage on ABC s social media platforms and the Gulf Daily News online platform. More and more companies are taking advantage of the business referral opportunities of ABC as Premium Partners. For a very small investment ABC Bahrain allows companies to track interest in their products and services through regular feedback of visitor numbers to their profile pages ensuring a quantifiable digital marketing and promotional experience noted Middleton. Arabian Business Community Bahrain was launched in 2014 and has seen a steady year on year growth through organic promotion within the digital sphere. ABC Bahrain is accessible online at www.abc-bahrain.com.
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The Arabian Business Community (ABC) Bahrain Edition has generated over three quarters of a million business referrals in the first six months of 2017 for Bahrain companies listed on the rapidly growing business portal. ABC Bahrain promotes 160 popular business categories covering the Consumer Commercial Construction Industrial and Oil & Gas sectors of the economy. ABC Bahrain has in the first 6 months of 2017 generated more enquiries than the total number of business referrals to companies in Bahrain in the whole of 2016 said Ronnie Middleton managing director of Al Hilal Group the driving force behind the ABC Portal. According to Google Analytics over 780 000 enquiries have been registered to the 8 000 plus company profiles on our Bahrain database between January and June this year with many companies receiving hundreds of visits to their individual profile pages. This compares with a total of 779 638 enquiries generated in the whole of 2016 added Middleton. ABC Bahrain is an interactive marketing database which enables companies to add or edit their corporate information on the portal free of charge. Companies wishing to raise their profiles and enhance their search capability can elect to become Premium Partners. The portal also provides users with the latest business news as well as updates from Premium Partners on their business activities as well as details of any promotions. In addition ABC provides Premium Partners access to the portal s extensive mailing lists coverage on ABC s social media platforms and the Gulf Daily News online platform. More and more companies are taking advantage of the business referral opportunities of ABC as Premium Partners. For a very small investment ABC Bahrain allows companies to track interest in their products and services through regular feedback of visitor numbers to their profile pages ensuring a quantifiable digital marketing and promotional experience noted Middleton. Arabian Business Community Bahrain was launched in 2014 and has seen a steady year on year growth through organic promotion within the digital sphere. ABC Bahrain is accessible online at www.abc-bahrain.com.
Al Hilal Group has unveiled the latest version of its rapidly growing marketing database the Arabian Business Community (ABC) which generated more than 2.1 million business referrals last year. Launched in July 2014 the interactive community directory now has 12 interlinked editions covering the GCC countries as well as an international edition featuring thousands of companies from all over the world which are either doing business or wanting to do business in the GCC region. According to Al Hilal Group managing director Ronnie Middleton the portal has generated a massive response in terms of business referrals to the thousands of companies registered on the database. During 2016 ABC generated more than 2.1 million business referrals to thousands of companies on our database and in Bahrain alone we registered 779 638 referrals. This means that more than three quarters of a million enquiries were received by Bahrain-based companies across the five sectors which ABC covers consumer commercial construction industrial and oil and gas Middleton said. With growing usage of the portal not only in Bahrain but also across the GCC countries the initial trend for 2017 looks even more promising. We have already registered a huge increase in January with Bahrain companies receiving an extra 60 000 plus business referrals compared with the same month last year. The entire database across all GCC countries and the international edition registered almost 330 000 referrals which represents a 250 per cent increase in the same month last year said Middleton. ABC provides an interactive marketing facility which allows companies to add or edit their corporate information on a series of local and pan-regional databases interlinked by business categories. The portal carries up-to-date business news as well as community news relating to companies that become premium partners on the sites. The community news is carried on the home page of the site as well as on the online edition of the Gulf Daily News in Bahrain. Social media platforms such as Instagram and Facebook take premium partners news and promotions to an even wider audience ensuring maximum exposure for members of the community. ABC partners also have access to the portal s mailing lists of more than 150 000 email addresses in the GCC alone. Latest additions to the site include tenders for each country and detailed project information providing businesses with unparalleled market insight and intelligence free of cost. ABC represents a unique marketing facility which is being used by more and more companies everyday said Middleton. As the portal develops it is becoming one of the most important marketing tools for any company doing business in the GCC or wishing to enter the GCC market. ABC is the future of marketing in this region he added. - TradeArabia News Service
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Al Hilal Group has unveiled the latest version of its rapidly growing marketing database the Arabian Business Community (ABC) which generated more than 2.1 million business referrals last year. Launched in July 2014 the interactive community directory now has 12 interlinked editions covering the GCC countries as well as an international edition featuring thousands of companies from all over the world which are either doing business or wanting to do business in the GCC region. According to Al Hilal Group managing director Ronnie Middleton the portal has generated a massive response in terms of business referrals to the thousands of companies registered on the database. During 2016 ABC generated more than 2.1 million business referrals to thousands of companies on our database and in Bahrain alone we registered 779 638 referrals. This means that more than three quarters of a million enquiries were received by Bahrain-based companies across the five sectors which ABC covers consumer commercial construction industrial and oil and gas Middleton said. With growing usage of the portal not only in Bahrain but also across the GCC countries the initial trend for 2017 looks even more promising. We have already registered a huge increase in January with Bahrain companies receiving an extra 60 000 plus business referrals compared with the same month last year. The entire database across all GCC countries and the international edition registered almost 330 000 referrals which represents a 250 per cent increase in the same month last year said Middleton. ABC provides an interactive marketing facility which allows companies to add or edit their corporate information on a series of local and pan-regional databases interlinked by business categories. The portal carries up-to-date business news as well as community news relating to companies that become premium partners on the sites. The community news is carried on the home page of the site as well as on the online edition of the Gulf Daily News in Bahrain. Social media platforms such as Instagram and Facebook take premium partners news and promotions to an even wider audience ensuring maximum exposure for members of the community. ABC partners also have access to the portal s mailing lists of more than 150 000 email addresses in the GCC alone. Latest additions to the site include tenders for each country and detailed project information providing businesses with unparalleled market insight and intelligence free of cost. ABC represents a unique marketing facility which is being used by more and more companies everyday said Middleton. As the portal develops it is becoming one of the most important marketing tools for any company doing business in the GCC or wishing to enter the GCC market. ABC is the future of marketing in this region he added. - TradeArabia News Service
One of Bahrain s top publishing companies has launched the first dedicated pan-GCC online news network and digital business communities. Al Hilal Group the parent company of the Gulf Daily News (GDN) has expanded its Gulf Digital News brand providing bespoke news content to audiences in Bahrain Saudi Arabia the UAE Kuwait Oman and Qatar. It follows the successful re-launch of the GDN website GDNonline.com in June and provides a targeted local news service for each GCC country in addition to latest regional and international news reported the GDN our sister publication.
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One of Bahrain s top publishing companies has launched the first dedicated pan-GCC online news network and digital business communities. Al Hilal Group the parent company of the Gulf Daily News (GDN) has expanded its Gulf Digital News brand providing bespoke news content to audiences in Bahrain Saudi Arabia the UAE Kuwait Oman and Qatar. It follows the successful re-launch of the GDN website GDNonline.com in June and provides a targeted local news service for each GCC country in addition to latest regional and international news reported the GDN our sister publication.
The Arabian Business Community (ABC) Bahrain edition delivered 1 570 604 referrals to businesses in Bahrain during 2021. The ABC portal has established itself as the leading business reference resource for contact and business information about companies in the Kingdom. The portal provides a unique promotional service which helps companies to increase their business potential by allowing them to promote themselves to customers for their products and services. In today s challenging market companies are looking to obtain that leading edge on their competitors and ABC Bahrain provides the advantage of generating quantifiable business referrals to their corporate profiles on the portal says Ahmed Suleiman Director of Public Affairs of Al Hilal Group. For just BD8 per day a company can join the community as a Premium Partner providing it with a range of benefits including Top of Mind positioning in their field of business. The enhanced profile pages effectively provide them with a Showroom for their products and services. In addition a company will receive email campaigns and classified advertising on the site at no extra charge. Al Hilal s strength as a media company will give added value promotional exposure not just on ABC but across Al Hilal s range of publications and social media sites including the Gulf Daily News (GDN) and the group s market leading trade media such as Gulf Construction Gulf Industry Travel & Tourism News and Oil & Gas News adds Suleiman. Al Hilal has recorded an increase in the number of Bahraini companies joining the community this year and ABC has now become the most highly ranked information resource in Bahrain. When searching for information about companies in the kingdom you will see that the Google search engine ranks ABC highly and in many cases above an individual company s social media platforms including LinkedIn Facebook and Instagram adds Ronnie Middleton Managing Director of Al Hilal Group. This is the result of our very successful and ongoing SEO strategy which keeps ABC ahead of any other corporate information resourcing websites. Today ABC represents the most cost-effective marketing tool any company can use. Our message to Bahrain based companies is to position yourself ahead of your competition become a Premium Partner on ABC Bahrain! Al Hilal Group has rolled out country dedicated ABC portals across the GCC. Despite the difficulties caused by the pandemic 2021 saw a record number of business referrals being delivered across all 14 portals totaling 6 016 977. TradeArabia News Service
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The Arabian Business Community (ABC) Bahrain edition delivered 1 570 604 referrals to businesses in Bahrain during 2021. The ABC portal has established itself as the leading business reference resource for contact and business information about companies in the Kingdom. The portal provides a unique promotional service which helps companies to increase their business potential by allowing them to promote themselves to customers for their products and services. In today s challenging market companies are looking to obtain that leading edge on their competitors and ABC Bahrain provides the advantage of generating quantifiable business referrals to their corporate profiles on the portal says Ahmed Suleiman Director of Public Affairs of Al Hilal Group. For just BD8 per day a company can join the community as a Premium Partner providing it with a range of benefits including Top of Mind positioning in their field of business. The enhanced profile pages effectively provide them with a Showroom for their products and services. In addition a company will receive email campaigns and classified advertising on the site at no extra charge. Al Hilal s strength as a media company will give added value promotional exposure not just on ABC but across Al Hilal s range of publications and social media sites including the Gulf Daily News (GDN) and the group s market leading trade media such as Gulf Construction Gulf Industry Travel & Tourism News and Oil & Gas News adds Suleiman. Al Hilal has recorded an increase in the number of Bahraini companies joining the community this year and ABC has now become the most highly ranked information resource in Bahrain. When searching for information about companies in the kingdom you will see that the Google search engine ranks ABC highly and in many cases above an individual company s social media platforms including LinkedIn Facebook and Instagram adds Ronnie Middleton Managing Director of Al Hilal Group. This is the result of our very successful and ongoing SEO strategy which keeps ABC ahead of any other corporate information resourcing websites. Today ABC represents the most cost-effective marketing tool any company can use. Our message to Bahrain based companies is to position yourself ahead of your competition become a Premium Partner on ABC Bahrain! Al Hilal Group has rolled out country dedicated ABC portals across the GCC. Despite the difficulties caused by the pandemic 2021 saw a record number of business referrals being delivered across all 14 portals totaling 6 016 977. TradeArabia News Service
MANAMA: The Gulf Daily News (GDN) which together with GDNonline.com makes up Bahrain s leading English language media platform is here to stay and ready for the future according to home-grown media and marketing pioneer Khamis Al Muqla. Looking back to the origins of the GDN which is celebrating four decades of publishing this year Mr Al Muqla who is president of the International Advertisers Association (IAA) Bahrain Chapter as well as chairman and founder of Gulf Marcom Group and chairman of Hill & Knowlton Middle East recalled how as Bahrain s economy continued to boom through the 1970s it became apparent that national media would have to evolve both out of editorial necessity and to meet the demands of the increasing number of international advertisers who were trying to establish a presence in the region during the oil-boom years. The first of these newspapers was the Arabic daily Akhbar Al Khaleej which began publishing in 1976 followed by the Gulf Daily News in 1978. Since then these two publications have dominated the field as primary communication vehicles for news and advertising he said. Our media mix for an ad campaign had to and still does include these two newspapers for their reach credibility reference value and shelf-life. He added Our relationship with the Gulf Daily News and the Al-Hilal Group in general has been one of immense mutual respect. We consider the GDN and its parent Akhbar Al Khaleej two highly sought-after newspapers of the country as an essential part of our media recommendations. Talking about technology-led disruptions to the media scene Mr Al Muqla says Ever since the Internet exploded onto the media landscape we have seen a sea-change in the industry. He was pleased to note how the GDN had responded to the changes by introducing new offerings with Arabian Business Community like www.gdnmarketplace.com GDN s website - www.gdnonline.com and social media platforms like Facebook Twitter and Instagram. Social media is a whole different ball game he said explaining that from the beginning it has had a game-changing impact on all of us. Giving an overview of the medium he said Initially social media was simply a method for people to either connect or reconnect with each other. But it wasn t long before creative advertising minds began to use it effectively. And relatively quickly SMM or Social Media Marketing has proven its success it s strategic and not to say cost-effective in its targeting which cannot be denied said Mr Al Muqla. As entrepreneurs and admen are reputed to have an instinctive feel for the future so when asked where he thought Bahrain s media scene was headed Mr Al Muqla said This is a tough one. The market is more competitive than ever driven by easy access due to digital media. Technical advancement means that companies now have to compete with not just local competitors but also global and regional players. On the other hand there are more markets available for local companies to expand to. With these changes the Media industry is well poised to grow in the coming years. Expressing optimism he touched on the evolving economic changes in Bahrain and said We expect more companies to make Bahrain their hub for the region and beyond (similar to Amazon). This will further help in increasing advertising and media opportunities and should boost the economy as a whole. Digital and online communications is evolving all the time so it is hard to say what tomorrow holds he quipped. On technology phenomena already unfolding Mr Al Muqla added The medium already incorporates multi-media content that s interactive. There are businesses that are crowd-sourcing news . This he said is seen on many online news sources and is something that news suppliers or broadcasters perhaps we will need to change the term we use for them are using . Perhaps the GDN s online news feed may begin to accept this as a means of news-gathering said Mr Al Muqla. Of course it should always be followed up by fact-checking if news agencies are to retain their credibility. The adman said he expects editorial commentary from knowledgeable and respectable sources to begin to feature more prominently. We will have to incorporate greater fluidity of content. The technology itself is changing so much that recipients will be able to tailor what they want to receive. Mr Al Muqla said journalism and publishing were his first love and his association with media and journalism began much before he decided to focus on public relations (PR) and advertising - his long-standing twin passions. In 1974 at the age of 27 he founded Gulf Public Relations (GPR) along with Abdulnabi Al Sho ala and Hassan Al Jishi as partners. Through a series of evolutions and partnerships with renowned international agencies it metamorphosed into Gulf Marcom as its known today - a proud affiliate of the Dentsu Aegis Network a multinational media and digital marketing communications company headquartered in London UK.
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MANAMA: The Gulf Daily News (GDN) which together with GDNonline.com makes up Bahrain s leading English language media platform is here to stay and ready for the future according to home-grown media and marketing pioneer Khamis Al Muqla. Looking back to the origins of the GDN which is celebrating four decades of publishing this year Mr Al Muqla who is president of the International Advertisers Association (IAA) Bahrain Chapter as well as chairman and founder of Gulf Marcom Group and chairman of Hill & Knowlton Middle East recalled how as Bahrain s economy continued to boom through the 1970s it became apparent that national media would have to evolve both out of editorial necessity and to meet the demands of the increasing number of international advertisers who were trying to establish a presence in the region during the oil-boom years. The first of these newspapers was the Arabic daily Akhbar Al Khaleej which began publishing in 1976 followed by the Gulf Daily News in 1978. Since then these two publications have dominated the field as primary communication vehicles for news and advertising he said. Our media mix for an ad campaign had to and still does include these two newspapers for their reach credibility reference value and shelf-life. He added Our relationship with the Gulf Daily News and the Al-Hilal Group in general has been one of immense mutual respect. We consider the GDN and its parent Akhbar Al Khaleej two highly sought-after newspapers of the country as an essential part of our media recommendations. Talking about technology-led disruptions to the media scene Mr Al Muqla says Ever since the Internet exploded onto the media landscape we have seen a sea-change in the industry. He was pleased to note how the GDN had responded to the changes by introducing new offerings with Arabian Business Community like www.gdnmarketplace.com GDN s website - www.gdnonline.com and social media platforms like Facebook Twitter and Instagram. Social media is a whole different ball game he said explaining that from the beginning it has had a game-changing impact on all of us. Giving an overview of the medium he said Initially social media was simply a method for people to either connect or reconnect with each other. But it wasn t long before creative advertising minds began to use it effectively. And relatively quickly SMM or Social Media Marketing has proven its success it s strategic and not to say cost-effective in its targeting which cannot be denied said Mr Al Muqla. As entrepreneurs and admen are reputed to have an instinctive feel for the future so when asked where he thought Bahrain s media scene was headed Mr Al Muqla said This is a tough one. The market is more competitive than ever driven by easy access due to digital media. Technical advancement means that companies now have to compete with not just local competitors but also global and regional players. On the other hand there are more markets available for local companies to expand to. With these changes the Media industry is well poised to grow in the coming years. Expressing optimism he touched on the evolving economic changes in Bahrain and said We expect more companies to make Bahrain their hub for the region and beyond (similar to Amazon). This will further help in increasing advertising and media opportunities and should boost the economy as a whole. Digital and online communications is evolving all the time so it is hard to say what tomorrow holds he quipped. On technology phenomena already unfolding Mr Al Muqla added The medium already incorporates multi-media content that s interactive. There are businesses that are crowd-sourcing news . This he said is seen on many online news sources and is something that news suppliers or broadcasters perhaps we will need to change the term we use for them are using . Perhaps the GDN s online news feed may begin to accept this as a means of news-gathering said Mr Al Muqla. Of course it should always be followed up by fact-checking if news agencies are to retain their credibility. The adman said he expects editorial commentary from knowledgeable and respectable sources to begin to feature more prominently. We will have to incorporate greater fluidity of content. The technology itself is changing so much that recipients will be able to tailor what they want to receive. Mr Al Muqla said journalism and publishing were his first love and his association with media and journalism began much before he decided to focus on public relations (PR) and advertising - his long-standing twin passions. In 1974 at the age of 27 he founded Gulf Public Relations (GPR) along with Abdulnabi Al Sho ala and Hassan Al Jishi as partners. Through a series of evolutions and partnerships with renowned international agencies it metamorphosed into Gulf Marcom as its known today - a proud affiliate of the Dentsu Aegis Network a multinational media and digital marketing communications company headquartered in London UK.
The Arabian Business Community (ABC) Bahrain Edition has generated over three quarters of a million business referrals in the first six months of 2017 for Bahrain companies listed on the rapidly growing business portal. ABC Bahrain promotes 160 popular business categories covering the Consumer Commercial Construction Industrial and Oil & Gas sectors of the economy. ABC Bahrain has in the first 6 months of 2017 generated more enquiries than the total number of business referrals to companies in Bahrain in the whole of 2016 said Ronnie Middleton managing director of Al Hilal Group the driving force behind the ABC Portal. According to Google Analytics over 780 000 enquiries have been registered to the 8 000 plus company profiles on our Bahrain database between January and June this year with many companies receiving hundreds of visits to their individual profile pages. This compares with a total of 779 638 enquiries generated in the whole of 2016 added Middleton. ABC Bahrain is an interactive marketing database which enables companies to add or edit their corporate information on the portal free of charge. Companies wishing to raise their profiles and enhance their search capability can elect to become Premium Partners. The portal also provides users with the latest business news as well as updates from Premium Partners on their business activities as well as details of any promotions. In addition ABC provides Premium Partners access to the portal s extensive mailing lists coverage on ABC s social media platforms and the Gulf Daily News online platform. More and more companies are taking advantage of the business referral opportunities of ABC as Premium Partners. For a very small investment ABC Bahrain allows companies to track interest in their products and services through regular feedback of visitor numbers to their profile pages ensuring a quantifiable digital marketing and promotional experience noted Middleton. Arabian Business Community Bahrain was launched in 2014 and has seen a steady year on year growth through organic promotion within the digital sphere. ABC Bahrain is accessible online at www.abc-bahrain.com.
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The Arabian Business Community (ABC) Bahrain Edition has generated over three quarters of a million business referrals in the first six months of 2017 for Bahrain companies listed on the rapidly growing business portal. ABC Bahrain promotes 160 popular business categories covering the Consumer Commercial Construction Industrial and Oil & Gas sectors of the economy. ABC Bahrain has in the first 6 months of 2017 generated more enquiries than the total number of business referrals to companies in Bahrain in the whole of 2016 said Ronnie Middleton managing director of Al Hilal Group the driving force behind the ABC Portal. According to Google Analytics over 780 000 enquiries have been registered to the 8 000 plus company profiles on our Bahrain database between January and June this year with many companies receiving hundreds of visits to their individual profile pages. This compares with a total of 779 638 enquiries generated in the whole of 2016 added Middleton. ABC Bahrain is an interactive marketing database which enables companies to add or edit their corporate information on the portal free of charge. Companies wishing to raise their profiles and enhance their search capability can elect to become Premium Partners. The portal also provides users with the latest business news as well as updates from Premium Partners on their business activities as well as details of any promotions. In addition ABC provides Premium Partners access to the portal s extensive mailing lists coverage on ABC s social media platforms and the Gulf Daily News online platform. More and more companies are taking advantage of the business referral opportunities of ABC as Premium Partners. For a very small investment ABC Bahrain allows companies to track interest in their products and services through regular feedback of visitor numbers to their profile pages ensuring a quantifiable digital marketing and promotional experience noted Middleton. Arabian Business Community Bahrain was launched in 2014 and has seen a steady year on year growth through organic promotion within the digital sphere. ABC Bahrain is accessible online at www.abc-bahrain.com.
Al Hilal Group has unveiled the latest version of its rapidly growing marketing database the Arabian Business Community (ABC) which generated more than 2.1 million business referrals last year. Launched in July 2014 the interactive community directory now has 12 interlinked editions covering the GCC countries as well as an international edition featuring thousands of companies from all over the world which are either doing business or wanting to do business in the GCC region. According to Al Hilal Group managing director Ronnie Middleton the portal has generated a massive response in terms of business referrals to the thousands of companies registered on the database. During 2016 ABC generated more than 2.1 million business referrals to thousands of companies on our database and in Bahrain alone we registered 779 638 referrals. This means that more than three quarters of a million enquiries were received by Bahrain-based companies across the five sectors which ABC covers consumer commercial construction industrial and oil and gas Middleton said. With growing usage of the portal not only in Bahrain but also across the GCC countries the initial trend for 2017 looks even more promising. We have already registered a huge increase in January with Bahrain companies receiving an extra 60 000 plus business referrals compared with the same month last year. The entire database across all GCC countries and the international edition registered almost 330 000 referrals which represents a 250 per cent increase in the same month last year said Middleton. ABC provides an interactive marketing facility which allows companies to add or edit their corporate information on a series of local and pan-regional databases interlinked by business categories. The portal carries up-to-date business news as well as community news relating to companies that become premium partners on the sites. The community news is carried on the home page of the site as well as on the online edition of the Gulf Daily News in Bahrain. Social media platforms such as Instagram and Facebook take premium partners news and promotions to an even wider audience ensuring maximum exposure for members of the community. ABC partners also have access to the portal s mailing lists of more than 150 000 email addresses in the GCC alone. Latest additions to the site include tenders for each country and detailed project information providing businesses with unparalleled market insight and intelligence free of cost. ABC represents a unique marketing facility which is being used by more and more companies everyday said Middleton. As the portal develops it is becoming one of the most important marketing tools for any company doing business in the GCC or wishing to enter the GCC market. ABC is the future of marketing in this region he added. - TradeArabia News Service
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Al Hilal Group has unveiled the latest version of its rapidly growing marketing database the Arabian Business Community (ABC) which generated more than 2.1 million business referrals last year. Launched in July 2014 the interactive community directory now has 12 interlinked editions covering the GCC countries as well as an international edition featuring thousands of companies from all over the world which are either doing business or wanting to do business in the GCC region. According to Al Hilal Group managing director Ronnie Middleton the portal has generated a massive response in terms of business referrals to the thousands of companies registered on the database. During 2016 ABC generated more than 2.1 million business referrals to thousands of companies on our database and in Bahrain alone we registered 779 638 referrals. This means that more than three quarters of a million enquiries were received by Bahrain-based companies across the five sectors which ABC covers consumer commercial construction industrial and oil and gas Middleton said. With growing usage of the portal not only in Bahrain but also across the GCC countries the initial trend for 2017 looks even more promising. We have already registered a huge increase in January with Bahrain companies receiving an extra 60 000 plus business referrals compared with the same month last year. The entire database across all GCC countries and the international edition registered almost 330 000 referrals which represents a 250 per cent increase in the same month last year said Middleton. ABC provides an interactive marketing facility which allows companies to add or edit their corporate information on a series of local and pan-regional databases interlinked by business categories. The portal carries up-to-date business news as well as community news relating to companies that become premium partners on the sites. The community news is carried on the home page of the site as well as on the online edition of the Gulf Daily News in Bahrain. Social media platforms such as Instagram and Facebook take premium partners news and promotions to an even wider audience ensuring maximum exposure for members of the community. ABC partners also have access to the portal s mailing lists of more than 150 000 email addresses in the GCC alone. Latest additions to the site include tenders for each country and detailed project information providing businesses with unparalleled market insight and intelligence free of cost. ABC represents a unique marketing facility which is being used by more and more companies everyday said Middleton. As the portal develops it is becoming one of the most important marketing tools for any company doing business in the GCC or wishing to enter the GCC market. ABC is the future of marketing in this region he added. - TradeArabia News Service
One of Bahrain s top publishing companies has launched the first dedicated pan-GCC online news network and digital business communities. Al Hilal Group the parent company of the Gulf Daily News (GDN) has expanded its Gulf Digital News brand providing bespoke news content to audiences in Bahrain Saudi Arabia the UAE Kuwait Oman and Qatar. It follows the successful re-launch of the GDN website GDNonline.com in June and provides a targeted local news service for each GCC country in addition to latest regional and international news reported the GDN our sister publication.
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One of Bahrain s top publishing companies has launched the first dedicated pan-GCC online news network and digital business communities. Al Hilal Group the parent company of the Gulf Daily News (GDN) has expanded its Gulf Digital News brand providing bespoke news content to audiences in Bahrain Saudi Arabia the UAE Kuwait Oman and Qatar. It follows the successful re-launch of the GDN website GDNonline.com in June and provides a targeted local news service for each GCC country in addition to latest regional and international news reported the GDN our sister publication.
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