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Top 5 trends that will shape media and advertising in 2023

December 29, 2022

Media and advertising will go back to the basics as they face a brighter and more informed audience that cheap promotional videos cannot sway says Dubai-born and based Nested VFX a post-production and... View more

Aswaaq seals digital advertising partnership deal with Yazle

September 21, 2022

Yazle a global digital media company that specializes in innovative and creative digital advertising campaigns has signed an agreement with Aswaaq to provide exclusive digital out-of-home (DOOH) servi... View more

HiDubai unveils digital advertising solutions for SMEs

October 27, 2021

HiDubai a leading business discovery platform in the region has announced the beta launch of the first fully serviced digital advertising solutions for SMEs. SME Sales Booster and Sales Hero are two s... View more

JGroup, Blis partner for location-based digital advertising

November 29, 2020

JGroup a regional group of companies with a vast portfolio of subsidiaries and investments across the Middle East Europe Asia and United States has announced a strategic partnership with Blis the trus... View more

Multiply acquires stake in US digital advertising firm

September 15, 2020

Abu Dhabi s Multiply Marketing Consultancy has acquired a stake in US-based Yieldmo one of the world s fastest-growing digital advertising and attention analytics companies. Multiply which is fully ow... View more

Snapchat announces advertising partners for Commercials

April 22, 2019

Snapchat a social media platform has announced a line-up of advertising partners for the debut of Commercials. It is Snapchat s six-second un-skippable ads that run across Snapchat Shows in the UAE an... View more

Teads acquires Buzzeff to bolster Mena advertising services

February 8, 2019

Teads a global advertising technology company has acquired Buzzeff an online advertising specialist in the Middle East and North Africa to expand its outreach and bolster services for regional adverti... View more

Dubai Airports signs advertising deal with JCDecaux

October 11, 2018

Dubai Airports and JCDecaux SA signed the deal yesterday to extend their existing contract related to Dubai International Airport (DXB) advertising to 2028. This long-term partnership which began in 2... View more

IBC invests in Acumen Advertising

January 15, 2018

Dubai-based International Blockchain Capital (IBC) a leading fintech group has bought into home-grown media brand Acumen Advertising as part of the group s diversification plans for 2018. The IBC Grou... View more

Media better represents millennials than advertising

November 2, 2017

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to new research by YouGov Omnibus a u... View more

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