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Sharjah airport opens digital branding screens at baggage carousals

November 14, 2023

Along with the continuing expansion to receive an anticipated 20 million passengers by 2026 the Sharjah International Airport has now opened up new interactive brand touchpoints at its baggage carousa... View more

Bahrain International Airshow unveils new branding

October 18, 2023

Bahrain International Airshow (BIAS) has unveiled a new identity to embody the kingdom s position as an innovative global hub for the aerospace industry and the main values of the show. A declaration ... View more

Culture, digital focus in Saudia's new branding

October 1, 2023

Saudia the national flag carrier of Saudi Arabia has revealed its new brand identity and livery with a strong focus on digital aspects and enhancing guest experience by celebrating Saudi culture. The ... View more

Social media adoption highest in UAE, Bahrain and Qatar

April 16, 2023

Social media usage is pervasive across the Middle East with the UAE Bahrain and Qatar having the highest levels of its adoption in the world according to a new study. Five Mena nations can be seen in ... View more

Call for regulation of social media financial influencers

January 23, 2023

A landmark survey of individual investors across the UAE by Friends Provident International (FPI) has highlighted the need for much greater regulation of financial advice provided by celebrity social ... View more

Workshop discusses future trends, best practices in social media

January 22, 2023

The importance of hiring skilled and competent professionals expanding investment in the education system and offering vocational training opportunities for graduates were discussed at a workshop orga... View more

Bahrain waterpark honoured at World Branding Awards

January 2, 2023

World Branding Forum a global brand recognition giving body recently awarded Bahrain s biggest waterpark Lost Paradise of Dilmun with Brand of the year in the 14th edition of the Prestigious World Bra... View more

BisB launches corporate branding services for startups and SME’s

October 19, 2022

Bahrain Islamic Bank (BisB) a leading provider of Islamic digital banking services in the Kingdom of Bahrain revealed its latest innovative service exclusively offered to new corporate and under forma... View more

UNWTO, Ojimah partner in branding for African tourism

October 17, 2022

The UN World Tourism Organization (UNWTO) has partnered with Ojimah a travel technology platform supporting sustainable tourism to make positive storytelling and digitalization key drivers of tourism ... View more

Lootverse announces its in-world social media

June 26, 2022

Lootverse the first discovered parallel world has announced its own social media Lootfeed an alpha product and can be accessed directly from the interactive map by clicking on the news icon on the top... View more

Use social media data to enhance passenger experience: experts

May 18, 2022

Industry experts participating at the 21st edition of Airport Show in Dubai called for consolidating big data gathered from social media platforms using Artificial Intelligence robotics for formulatin... View more

Social media top tool for growth for female entrepreneurs

October 25, 2021

Ninety-five per cent of female entrepreneurs in the region identify social media channels as the top tool for their business ventures said experts citing a study conducted among Female Fusion s networ... View more

Dubai brokerage ph enters new era of growth with fresh branding

June 7, 2021

Dubai-based ph Real Estate brokers said it is approaching a raft of new business opportunities by refreshing its brand and gearing up for the post-pandemic era. Refreshed brand underlines ambitious gr... View more

Kuwait, Saudi Arabia win big at World Branding Awards

March 13, 2021

Saudi Arabia and Kuwait emerged top winners at the 2020-2021 World Branding Awards the ultimate global brand recognition accolade being constituted by the World Branding Forum (WBF) a registered globa... View more

The OZEN Collection reveals new branding

January 17, 2021

The OZEN Collection a young and passionate award-winning Indian Ocean hospitality brand has unveiled a bold new brand identity that further complements and elevates the brand s experience offering. It... View more

Mauritius signs branding deal with Liverpool Football Club

October 5, 2020

The Mauritius Tourism Promotion Authority inked a global three-year partnership deal with Liverpool Football Club (LFC) as the club s official tourism and economic development partner. The Government ... View more

TGT wins gold for energy branding

September 17, 2020

TGT s brand transformation has won Gold for Best visual identity from the energy and utilities sector and Silver for Best visual identity from the engineering and manufacturing sector the seventh annu... View more

Dubai launches new academy to groom social media experts

June 15, 2020

Dubai has launched a media academy as part of its plan to prepare a future workforce capable of leading the rapidly growing field of digital marketing. It will train media professionals in the public ... View more

Bahrain’s own social media platform GDNLife goes live

February 9, 2020

GDNLife Bahrain s own Social Media site is live and open to users today (February 9) announced Al Hilal Group. The new addition to the Group s integrated publishing platform which combines print onlin... View more

Dubai Press Club offers social media influencers diploma

August 20, 2019

The Dubai Press Club (DPC) has announced a Social Media Influencers Diploma Programme the region s first accredited diploma programme for social media influencers. The programme will begin on Septembe... View more

Bahrain hosts social media influencers during Grand Prix

April 4, 2019

The Bahrain Tourism and Exhibitions Authority (BTEA) hosted over 45 media representatives and social media influencers during the 2019 Bahrain Grand Prix held from March 28 to April 1. Formula 1 is on... View more

Dubai closes 13,948 social media accounts in 2018

March 6, 2019

The Commercial Compliance and Consumer Protection (CCCP) sector in the Department of Economic Development in Dubai (DED) closed down 13 948 social media accounts in 2018 as part of protecting trademar... View more

Srilankan Airlines wins big at Social Media Summit in Dubai

December 23, 2018

SriLankan Airlines won the award for Middle East s Social Media Campaign of the year 2018 at the recently concluded Social Media Summit and Awards that took place at the Ritz Carlton DIFC in Dubai. Gl... View more

Bank Sohar launches new social media contest

November 5, 2018

Oman-based Bank Sohar has launched a new social media competition focused on raising awareness on kids safety and wellbeing throughout their school day. The campaign covers various aspects such as hea... View more

Ace Insurance unveils new branding strategy

September 9, 2018

Ace Insurance Brokers a leading insurance and reinsurance brokerage firm in the GCC has launched a new brand identity representing its reliable risk management strategies and empowers customers to emb... View more

Jordan gears up to host third edition of Social Media Summit

August 7, 2018

The Social Media Summit is finalising preparations to host the third edition of the largest social media gathering on August 15 at the Century Park Hotel in Amman Jordan. The event to be held under th... View more

Vibe for social media addicts

June 1, 2018

Addicted to social media? Book a break in Italy. Aiming to combat the rise of social media addiction as well as a myriad of other psychological issues associated with our virtual worlds such as sleep ... View more

Italian rehab offers to treat social media addiction

May 16, 2018

Vibe a new Italian rehabilitation centre in Tuscany aims to combat the rise of social media addiction as well as other psychological issues associated with virtual worlds such as sleep deprivation anx... View more

World's first social media suite

April 6, 2018

Last month Atlantis The Palm launched the world s first social media suite to celebrate reaching a landmark one million followers on Facebook. Facebook fans will be invited to book a free one night s ... View more

Kone elevators can now chat on social media

March 8, 2018

Finland-based Kone a global leader in the elevator and escalator industry has introduced a new chapter to promote its 24/7 connected services by combining the voice of escalators with social media. Ko... View more

Atlantis, The Palm offers free stay for social media fans

March 3, 2018

Atlantis The Palm a five-star destination resort located on The Palm Island in Dubai UAE is celebrating its one million Facebook fans milestone with the launch of the world s first social media suite ... View more

Contest opens for social media influencers

November 30, 2017

The Arab world s biggest digital competition and series Sadeem has opened doors in Beirut Lebanon for the next generation of Arab social media influencers. With applications opening on December 1 Sade... View more

WTM London to put social media, AI under the spotlight

October 18, 2017

How destinations market themselves as social media grows in importance will be a key topic at WTM London 2017 the leading global event for the travel industry. The issue will come under the spotlight ... View more

Kone launches new social media contest

September 26, 2017

Kone a global leader in the elevator and escalator industry haas announced its 5th annual social media competition Name the Kone Reference in Middle East and North Africa (Mena) region. The competitio... View more

Zain Bahrain to offer social media training courses

August 21, 2017

Zain Bahrain a leading telecom provider in the kingdom is partnering with Social Media Club Bahrain to offer the club s Social Media Clinic programme to the public. The courses will be held once a mon... View more

Gulf Navigation unveils new branding

July 10, 2017

Dubai-based Gulf Navigation Holding recently unveiled new branding of its group of companies marking a new phase of its global position and competitiveness. The new branding will contribute to taking ... View more

New branding creative director for Tonic

July 6, 2017

Tonic International a leading independent creative agency based in Dubai UAE has appointed Shueb Chowdhury as its branding creative director. In his new role Chowdhury will specialise in design and br... View more

UAE firm monitors social media accounts for hijacking

June 13, 2017

UAE-based Managed FZ-LLC a leader in the industry of Brand Abuse Monitoring and the BrandHawk Online Monitoring service is monitoring social media accounts for account hijacking that can result in spr... View more

RJ wins prestigious awards for social media campaign

June 8, 2017

National carrier Royal Jordanian s (RJ) witty and lively marketing advertisements on social media has gained worlwide attention for which it was awarded one Grand Prix two Gold and two Silver prizes a... View more

New US visa questions asks for social media handles

June 1, 2017

Travellers hoping to visit the US soon will be asked to fill out a new questionnaire for the US Visa that asks for social media handles for the last five years and biographical information going back ... View more

Dollar Rent A Car to unveil new branding at ATM

April 23, 2017

Dollar Rent A Car one of the fastest growing car rental companies in the region will unveil its new branding at this year s Arabian Travel Market the region s largest travel and trade exhibition takin... View more

Governments ‘must use social media to reach youth'

March 23, 2017

A panel discussion examined the role of social media in enabling governments to better communicate with their citizens on the second day of the sixth International Government Communications Forum (IGC... View more

Dubai Police wants ban on social media in schools

February 18, 2017

Dubai Police is set to launch an awareness drive in schools across the emirate asking students to avoid surfing and chatting on social media sites when at schools following complaints from parents in ... View more

TRA Bahrain blocks inapt social media content

January 3, 2017

Social media companies such as Snapchat and Instagram have removed content deemed as inappropriate for users in Bahrain after a meeting the Telecommunications Regulatory Authority (TRA). In response t... View more

Dubai weather forecast goes on social media

December 8, 2016

Dubai Municipality has launched a daily weather forecast service on social media. The Dubai s Weather bulletin will issue notifications on weather conditions in the emirate which the public will be ab... View more

Dubai South appoints TMIL for VIP Terminal branding

November 10, 2016

Dubai South has appointed TMIL Private Jet Media to manage the sales of product placement advertising and branding experiences at the newly-built VIP Terminal in the Aviation District at Dubai South. ... View more

Tourism leaders on branding strategy

December 1, 2015

Some of the Middle East s most influential tourism leaders have set out their destination branding strategies that tackle the new era of consumer empowerment and social media-led transparency. High-pr... View more

Etihad rides social media wave

December 25, 2014

ETIHAD Airways social media campaign to launch its first Airbus A380 and Boeing 787 aircraft along with its new cabin crew uniform proved to be a success among the airline s fans. Running on multiple ... View more

Etihad wins social media award

September 25, 2014

ETIHAD Airways is celebrating social media success after being named winner of the Best Emerging Airline on Social Media Award at the SimpliFlying Awards 2014 and for having reached one million Facebo... View more

WTM 14 secures content marketing and social media giants for keynote sessions

July 24, 2014

WTM 14 secures content marketing and social media giants for keynote sessions Two of the biggest social media brands - Buzzfeed and Twitter - are already confirmed as keynote speakers at World Travel ... View more

Survey reveals views on social media

July 28, 2011

FOLLOWING another busy Imex in Frankfurt more than 830 international hosted buyers were surveyed after the show to gain valuable insights into their thoughts on social media industry blogs and new tec... View more

Making social media work for the oil and gas industry

July 19, 2010

EVEN today the first thought that enters anyone s head upon seeing or hearing the terms social media and oil & gas industry in the same sentence is that the latter must be enduring a siege of some kin... View more

Tall buildings don’t bring in tourists, says branding expert

May 31, 2006

DESPITE the tourism bodies good work the Middle East still has a long way to go to be thought of as a tourist hot spot says identity and branding specialist Hans Brandt chairman of European design fir... View more

The branding of Qatar Airways

October 4, 2004

THE branding of a product a service a destination or even a country is vitally important in the highly-competitive global economy. In a world of information overload the task of creating an identifyin... View more



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