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The OZEN Collection reveals new branding

January 17, 2021

The OZEN Collection a young and passionate award-winning Indian Ocean hospitality brand has unveiled a bold new brand identity that further complements and elevates the brand s experience offering. It... View more

JGroup, Blis partner for location-based digital advertising

November 29, 2020

JGroup a regional group of companies with a vast portfolio of subsidiaries and investments across the Middle East Europe Asia and United States has announced a strategic partnership with Blis the trus... View more

Mauritius signs branding deal with Liverpool Football Club

October 5, 2020

The Mauritius Tourism Promotion Authority inked a global three-year partnership deal with Liverpool Football Club (LFC) as the club s official tourism and economic development partner. The Government ... View more

TGT wins gold for energy branding

September 17, 2020

TGT s brand transformation has won Gold for Best visual identity from the energy and utilities sector and Silver for Best visual identity from the engineering and manufacturing sector the seventh annu... View more

Multiply acquires stake in US digital advertising firm

September 15, 2020

Abu Dhabi s Multiply Marketing Consultancy has acquired a stake in US-based Yieldmo one of the world s fastest-growing digital advertising and attention analytics companies. Multiply which is fully ow... View more

Snapchat announces advertising partners for Commercials

April 22, 2019

Snapchat a social media platform has announced a line-up of advertising partners for the debut of Commercials. It is Snapchat s six-second un-skippable ads that run across Snapchat Shows in the UAE an... View more

Teads acquires Buzzeff to bolster Mena advertising services

February 8, 2019

Teads a global advertising technology company has acquired Buzzeff an online advertising specialist in the Middle East and North Africa to expand its outreach and bolster services for regional adverti... View more

Dubai Airports signs advertising deal with JCDecaux

October 11, 2018

Dubai Airports and JCDecaux SA signed the deal yesterday to extend their existing contract related to Dubai International Airport (DXB) advertising to 2028. This long-term partnership which began in 2... View more

Ace Insurance unveils new branding strategy

September 9, 2018

Ace Insurance Brokers a leading insurance and reinsurance brokerage firm in the GCC has launched a new brand identity representing its reliable risk management strategies and empowers customers to emb... View more

IBC invests in Acumen Advertising

January 15, 2018

Dubai-based International Blockchain Capital (IBC) a leading fintech group has bought into home-grown media brand Acumen Advertising as part of the group s diversification plans for 2018. The IBC Grou... View more

Media better represents millennials than advertising

November 2, 2017

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to new research by YouGov Omnibus a u... View more

Gulf Navigation unveils new branding

July 10, 2017

Dubai-based Gulf Navigation Holding recently unveiled new branding of its group of companies marking a new phase of its global position and competitiveness. The new branding will contribute to taking ... View more

New branding creative director for Tonic

July 6, 2017

Tonic International a leading independent creative agency based in Dubai UAE has appointed Shueb Chowdhury as its branding creative director. In his new role Chowdhury will specialise in design and br... View more

Dollar Rent A Car to unveil new branding at ATM

April 23, 2017

Dollar Rent A Car one of the fastest growing car rental companies in the region will unveil its new branding at this year s Arabian Travel Market the region s largest travel and trade exhibition takin... View more

Dubai South appoints TMIL for VIP Terminal branding

November 10, 2016

Dubai South has appointed TMIL Private Jet Media to manage the sales of product placement advertising and branding experiences at the newly-built VIP Terminal in the Aviation District at Dubai South. ... View more

Tourism leaders on branding strategy

December 1, 2015

Some of the Middle East s most influential tourism leaders have set out their destination branding strategies that tackle the new era of consumer empowerment and social media-led transparency. High-pr... View more

Tall buildings don’t bring in tourists, says branding expert

May 31, 2006

DESPITE the tourism bodies good work the Middle East still has a long way to go to be thought of as a tourist hot spot says identity and branding specialist Hans Brandt chairman of European design fir... View more

The branding of Qatar Airways

October 4, 2004

THE branding of a product a service a destination or even a country is vitally important in the highly-competitive global economy. In a world of information overload the task of creating an identifyin... View more

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