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Sharjah airport opens digital branding screens at baggage carousals

November 14, 2023

Along with the continuing expansion to receive an anticipated 20 million passengers by 2026 the Sharjah International Airport has now opened up new interactive brand touchpoints at its baggage carousa... View more

Bahrain International Airshow unveils new branding

October 18, 2023

Bahrain International Airshow (BIAS) has unveiled a new identity to embody the kingdom s position as an innovative global hub for the aerospace industry and the main values of the show. A declaration ... View more

Culture, digital focus in Saudia's new branding

October 1, 2023

Saudia the national flag carrier of Saudi Arabia has revealed its new brand identity and livery with a strong focus on digital aspects and enhancing guest experience by celebrating Saudi culture. The ... View more

Benefit in tie-up to provide innovative advertising solutions

July 26, 2023

Benefit Bahrain s leading fintech company has announced a partnership with MediaZone a subsidiary of Gulf Media International Bahrain (GMI) to provide marketing and advertising agency services. MediaZ... View more

Petal Ads unveils new era of mobile advertising in Saudi Arabia

June 11, 2023

Petal Ads a leading advertising platform by Huawei Mobile Services has introduced a whole new world of advertising opportunities and unrivalled targeting capabilities to Saudi Arabia. The Petal Ads Ro... View more

Bahrain waterpark honoured at World Branding Awards

January 2, 2023

World Branding Forum a global brand recognition giving body recently awarded Bahrain s biggest waterpark Lost Paradise of Dilmun with Brand of the year in the 14th edition of the Prestigious World Bra... View more

Top 5 trends that will shape media and advertising in 2023

December 29, 2022

Media and advertising will go back to the basics as they face a brighter and more informed audience that cheap promotional videos cannot sway says Dubai-born and based Nested VFX a post-production and... View more

BisB launches corporate branding services for startups and SME’s

October 19, 2022

Bahrain Islamic Bank (BisB) a leading provider of Islamic digital banking services in the Kingdom of Bahrain revealed its latest innovative service exclusively offered to new corporate and under forma... View more

UNWTO, Ojimah partner in branding for African tourism

October 17, 2022

The UN World Tourism Organization (UNWTO) has partnered with Ojimah a travel technology platform supporting sustainable tourism to make positive storytelling and digitalization key drivers of tourism ... View more

Aswaaq seals digital advertising partnership deal with Yazle

September 21, 2022

Yazle a global digital media company that specializes in innovative and creative digital advertising campaigns has signed an agreement with Aswaaq to provide exclusive digital out-of-home (DOOH) servi... View more

HiDubai unveils digital advertising solutions for SMEs

October 27, 2021

HiDubai a leading business discovery platform in the region has announced the beta launch of the first fully serviced digital advertising solutions for SMEs. SME Sales Booster and Sales Hero are two s... View more

Dubai brokerage ph enters new era of growth with fresh branding

June 7, 2021

Dubai-based ph Real Estate brokers said it is approaching a raft of new business opportunities by refreshing its brand and gearing up for the post-pandemic era. Refreshed brand underlines ambitious gr... View more

Kuwait, Saudi Arabia win big at World Branding Awards

March 13, 2021

Saudi Arabia and Kuwait emerged top winners at the 2020-2021 World Branding Awards the ultimate global brand recognition accolade being constituted by the World Branding Forum (WBF) a registered globa... View more

The OZEN Collection reveals new branding

January 17, 2021

The OZEN Collection a young and passionate award-winning Indian Ocean hospitality brand has unveiled a bold new brand identity that further complements and elevates the brand s experience offering. It... View more

JGroup, Blis partner for location-based digital advertising

November 29, 2020

JGroup a regional group of companies with a vast portfolio of subsidiaries and investments across the Middle East Europe Asia and United States has announced a strategic partnership with Blis the trus... View more

Mauritius signs branding deal with Liverpool Football Club

October 5, 2020

The Mauritius Tourism Promotion Authority inked a global three-year partnership deal with Liverpool Football Club (LFC) as the club s official tourism and economic development partner. The Government ... View more

TGT wins gold for energy branding

September 17, 2020

TGT s brand transformation has won Gold for Best visual identity from the energy and utilities sector and Silver for Best visual identity from the engineering and manufacturing sector the seventh annu... View more

Multiply acquires stake in US digital advertising firm

September 15, 2020

Abu Dhabi s Multiply Marketing Consultancy has acquired a stake in US-based Yieldmo one of the world s fastest-growing digital advertising and attention analytics companies. Multiply which is fully ow... View more

Snapchat announces advertising partners for Commercials

April 22, 2019

Snapchat a social media platform has announced a line-up of advertising partners for the debut of Commercials. It is Snapchat s six-second un-skippable ads that run across Snapchat Shows in the UAE an... View more

Teads acquires Buzzeff to bolster Mena advertising services

February 8, 2019

Teads a global advertising technology company has acquired Buzzeff an online advertising specialist in the Middle East and North Africa to expand its outreach and bolster services for regional adverti... View more

Dubai Airports signs advertising deal with JCDecaux

October 11, 2018

Dubai Airports and JCDecaux SA signed the deal yesterday to extend their existing contract related to Dubai International Airport (DXB) advertising to 2028. This long-term partnership which began in 2... View more

Ace Insurance unveils new branding strategy

September 9, 2018

Ace Insurance Brokers a leading insurance and reinsurance brokerage firm in the GCC has launched a new brand identity representing its reliable risk management strategies and empowers customers to emb... View more

IBC invests in Acumen Advertising

January 15, 2018

Dubai-based International Blockchain Capital (IBC) a leading fintech group has bought into home-grown media brand Acumen Advertising as part of the group s diversification plans for 2018. The IBC Grou... View more

Media better represents millennials than advertising

November 2, 2017

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to new research by YouGov Omnibus a u... View more

Gulf Navigation unveils new branding

July 10, 2017

Dubai-based Gulf Navigation Holding recently unveiled new branding of its group of companies marking a new phase of its global position and competitiveness. The new branding will contribute to taking ... View more

New branding creative director for Tonic

July 6, 2017

Tonic International a leading independent creative agency based in Dubai UAE has appointed Shueb Chowdhury as its branding creative director. In his new role Chowdhury will specialise in design and br... View more

Dollar Rent A Car to unveil new branding at ATM

April 23, 2017

Dollar Rent A Car one of the fastest growing car rental companies in the region will unveil its new branding at this year s Arabian Travel Market the region s largest travel and trade exhibition takin... View more

Dubai South appoints TMIL for VIP Terminal branding

November 10, 2016

Dubai South has appointed TMIL Private Jet Media to manage the sales of product placement advertising and branding experiences at the newly-built VIP Terminal in the Aviation District at Dubai South. ... View more

Tourism leaders on branding strategy

December 1, 2015

Some of the Middle East s most influential tourism leaders have set out their destination branding strategies that tackle the new era of consumer empowerment and social media-led transparency. High-pr... View more

Tall buildings don’t bring in tourists, says branding expert

May 31, 2006

DESPITE the tourism bodies good work the Middle East still has a long way to go to be thought of as a tourist hot spot says identity and branding specialist Hans Brandt chairman of European design fir... View more

The branding of Qatar Airways

October 4, 2004

THE branding of a product a service a destination or even a country is vitally important in the highly-competitive global economy. In a world of information overload the task of creating an identifyin... View more

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