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Bahrain is venue for the Largest Chinese Trade Expo in the Region

Feb 3, 2019 5:20 PM

The largest Chinese trade exhibition to take place in the Middle East, will be staged in Bahrain in September 2019.

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The China Heavy Machinery and Industry Exhibition will cover 8,000 sqm and promote over 60 companies from China.

Jubran Abdulrahman, Managing Director of Hilal Conference and Exhibitions (HCE), speaking after signing the Co-operation agreement with Silk Road Steps to Eco-Culture Committee, Secretary General Mr. Zhang Ming said “Much of the credit for this major event is as a result of the hard work of team Bahrain and all the parties involved deserve the credit for this coup”.

“The Bahrain Ambassador in China, Dr Anwar Yusuf Abdulla Al Abdulla cannot be praised enough for his determined approach in putting Bahrain at the forefront of the Silk Road Steps Committee for their GCC promotion strategy. The invaluable work of the EDB China office has attracted 600 companies from China to Bahrain ensuring that the business case of Bahrain is firmly in the minds of China’s business community; and the Bahrain Tourism and Exhibitions Authority (BTEA) promotion of Bahrain as a MICE centre at global events helps to re-endorse brand Bahrain for the MICE sector. This combined effort in addition to our humble contribution has contributed to a major win for Bahrain in line with Vision 2030”.

Mr. Zhang Ming, Secretary General said “China is re-energising its historical trade corridor with the Middle East. The Silk Road is very much in keeping with President XI Jinping’s Belt and Road Initiatives. Bahrain is our chosen location to celebrate major historical anniversaries for the Republic of China. The events will carry a very serious commercial message as our platform to promote the quality and expertise of China in the Heavy Machinery and Industrial supplies and services”.

The Exhibition will take place form 24-26 September 2019 against a backdrop of China’s positive influence and investment in the Middle East to deliver on the Belt and Road Initiative. China has designated investment of $4.5 trillion for the Middle East. The China Council for Promotion of International Trade Figures estimated that in the first half of 2018 Chinese businesses have signed 1,922 new deals for projects in 61 countries at a total estimated value of $47.8bn.

The Exhibition is being organized on behalf of Silk Road Steps Committee in China by Beijing Sea Level Science and Technology Co. whose Chairman Mr. Yong Fu commenting on the event said “. We were very impressed that our experience in Bahrain lived up to the expectations and promise recommended by the Ambassador of Bahrain. In our discussions with HCE we found a professional and quality company, and in Bahrain we found an auspicious location and atmosphere for direct business as well as potential business through Bahrain as a gateway for the region”.

Fawzi Tulefat, BTEA’s Director of Exhibitions and Conferences Marketing and Promotion says ‘This is a major achievement for Bahrain to be selected as the venue of the largest Chinese Exhibition in the region. The efforts of the BTEA team in global events such as Barcelona promoting the MICE sector can only be realized by companies coming to see for themselves what Bahrain has to offer. We are proud that Bahrain can offer excellent facilities and excellent facilitators, such as HCE, to deliver on BTEA’s strategic vision for the MICE sector’.

Mr. Zhang Ming concluded ‘The event in Bahrain will be a very emotional one for the Chinese Exhibitors as it is part of our celebrations of the 70th Anniversary of the founding of the People’s Republic of China.  In 2019 we are also commemorating   the 40th Anniversary of China’s reforms and openness. The visitors to the Heavy Machinery and Industry Fair from around the  GCC will be able to see the remarkable industrial evolution and development of China in 40 years through the companies and products that will be on display’.


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