Fortune Promoseven (FP7), a full-service advertising company, celebrated its 50th anniversary at an event last night.
The agency, established in 1968 in Beirut by seven partners who each contributed capital equivalent to $1,000, is part of McCann Worldgroup. It has been operating in Bahrain since 1976.
"Although born in Lebanon, its expansion into Bahrain gave it a real opportunity to grow geographically quickly and beyond all expectations," said Akram Miknas FP7 Chairman.
The FP7 group is now in 13 countries, geographically the widest spread for a company of its kind in the Middle East. The 50th anniversary celebration will continue throughout our agencies across the region,” he added.
To mark the anniversary, the firm commissioned an artwork by Lebanese artist Yazan Halwani, which was unveiled at the celebration last night at the Promoseven Tower, in Muharraq.
“I always say that although this brand was born in Beirut, it grew up in Bahrain,” said FP7 Mena chief executive Tarek Miknas on the occasion.
He added it was in Bahrain that the company witnessed some of its biggest achievements. “It is in Bahrain that we signed our first ever multinational client, Cathay Pacific – still a client today,” he said.
“It is from FP7 in Bahrain that we launched Coca-Cola to the region in 1985 and it is FP7 in Bahrain that launched the McDonald’s brand across the GCC,” he added. The company has also contributed to the launch of Bahrain’s first Formula One in 2004. - TradeArabia News Service