COMMUNITY NEWS
Al Haddad Motors launches the newest addition to the Mercedes-benz commercial vehicle range, the all-new Actros and Arocs
Apr 26, 2018 10:51 AM
Bahrain [Tubli]: The latest addition to the Mercedes-Benz Commercial Vehicles is now in Bahrain. The all-new Actros and Arocs were unveiled at a launch event held at the Al Haddad Motors showroom on the 25th of April 2018.
Bahrain [Tubli]: The latest
addition to the Mercedes-Benz Commercial Vehicles is now in Bahrain. The
all-new Actros and Arocs were unveiled at a launch event held at the Al Haddad
Motors showroom on the 25th of April 2018.
The event was attended by
several VIP customers, a number of premier company owners, members of the
media, and representatives from Mercedes-Benz Trucks, including the General
Manager of Mercedes-Benz Trucks, Mr. Marc Legeay, as well as the Al Haddad
Motors management and Board of Directors.
During the launch event, the
Head of HR and Deputy Chairman of Al Haddad Motors, Miss Deema Al Haddad, held
a speech welcoming the guests to the event. The Board Members of Al Haddad
Motors and Mr. Marc Legeay were then invited to a cake cutting ceremony to
commemorate 60 years of partnership between Mercedes-Benz Trucks and Al Haddad
Motors. Mr. Marc Legeay then said a few words to about the partnership and gave
a brief presentation about the trucks after which the all-new Actros and Arocs
were finally unveiled to the guests.
The first launch for the all-new Actros and Arocs in the region was held in Dubai. A number of representatives from different general distributors, customers and media members attended the event in Dubai to witness the launch. This is the first time in 20 years that Mercedes-Benz is launching a new addition to the commercial vehicles product range.
The all-new Actros and Arocs
offer a further enhanced level of reliability, efficiency and robustness to the
Mercedes-Benz Truck offering. Assembled at the world’s largest truck plant in
Woerth, Germany, the trucks come in specifically developed variants for the Middle
East and Africa – designed and built to withstand the harshest operating
conditions.
Tested extensively around
the world, on both surfaced roads and in the most challenging terrain, these
vehicles are a perfect platform for heavy-duty applications. Testing included a
total of more than 6 million kilometres of endurance runs performed by the
Mercedes-Benz Trucks Testing Centre based in Abu Dhabi, United Arab Emirates.
The all-new Actros is made
for long-distance haulage as well as heavy-duty distribution haulage. It is
available with up to 22 different cab variants and comes in steel or
air-suspended versions. The impressive new Arocs is there for when exceptional
robustness is required – be it on construction sites or away from surfaced
roads. The extremely resilient Arocs can work under the toughest off-road conditions,
far from any highway.
As a highlight, the new
Actros and Arocs set a new benchmark when it comes to safety and assistance
systems, supporting the driver and saving lives. The most impressive safety
feature is the optional available Active Brake Assist 4: this radar-based emergency
braking system initiates maximum full-stop braking ahead of moving and
stationary obstacles if necessary and can therefore save lives. It also warns
the driver of any potential collision with pedestrians, triggering partial
braking at the same time.
The new
Mercedes-Benz Actros and Arocs models are available at Al Haddad Motors. For
more information please call 17785454 or visit www.bahrain.mercedesbenzme.com.